Grow your website
traffic so you can…
change the world
faster and get
more clients

You’re passionate about making change and helping others.

But that means you have to be on top of the technical aspects of your business when you’d rather be spending more time serving clients. Let me help take the pain out of SEO and content strategy, so you can spend more time changing the world.

SEO and content matters

Get this right and you’ll enjoy more traffic and clients!

You wouldn’t hire a midwife who hasn’t attended a birth. So why hire someone to help you with your website’s growth when they haven’t created a huge following and trusted brand before?

Meet Kelly

Hey there! My name is Kelly Winder and I’ve spent the last two decades building and growing a trusted, well-known pregnancy and parenting website. From the first line of code to millions of readers worldwide every year, and over one million Facebook fans, it was born out of my own determination, blood, sweat and tears.

I didn’t have any special degrees or training. I knew from the very beginning if a website was going to be successful, it needed to be found on Google. And how does a website get found on Google?

Awesome SEO. Not just technical SEO, but skilled on-page SEO too. That’s what I’ve become really good at. Making both Google and the reader (your customers!) super happy.

It doesn’t matter how life-changing your health, lifestyle or relationship information is. If you struggle with this very important aspect of business success, you’ll have to work harder than necessary. But if your website can reach more people, you can help more people and make change on a bigger scale.

I want to help YOU grow your audience and make massive change – because I know it can feel like you’re being held hostage and bogged down by technical stuff you don’t really understand… when you’d rather be changing the world instead.

Start increasing website traffic today!

“If you have a big site and want to take it to the next level, then this is a big opportunity, in my opinion. It has to be said that people with Kelly’s skills don’t just come along every day! She’s got a lot of SEO knowledge, but too many SEOs have no skill as a publisher. There are very few I can think of with those skills and Kelly is definitely one of them.”
Daniel Cuttridge
Founder, Pathtorch
“Working with Kelly for five years was career and life-changing! She provided invaluable knowledge regarding writing, engaging an audience, and SEO. Most importantly, she taught and worked with immense integrity. My career and skill set would not be where it is at if I had not had the opportunity to work with Kelly. I truly cannot recommend working with her enough.”
Maria Pyanov
Doula, Birth Educator and Writer
“Kelly’s exceptional skills in SEO driven content and strategy, combined with her experience as a publisher, make her a powerhouse of knowledge. Just as importantly, Kelly is passionate about creating outstanding content with the reader in mind. Working with Kelly has been not only an immense pleasure, it’s been a lot of fun and I can’t recommend her highly enough to businesses who want to grow their audiences and change the world.”
Sam McCulloch
Freelance Writer and Editor
“I worked with Kelly for 8 months and she’s been extremely supportive in guiding me. Kelly has helped me improve and grow with my writing and editing. Her communication has really helped me stay motivated and positive. Kelly’s leadership skills are excellent and obvious in everything she does. I find working with Kelly an absolute pleasure and highly recommend her.”
Rene Sandeman
Midwife, IBCLC and Writer
“Kelly is amazingly talented and a wonderful human being. Exceptionally professional and hugely reliable. 12/10.”
Oliver Leeb
Founder, 3am Ideas

Common Questions

SEO stands for Search Engine Optimisation. Google and Duck Duck Go are examples of search engines. The optimisation part refers to making your website’s pages as attractive to search engines as possible, with the goal to rank (display) them as close to the top as possible in the search engine’s results pages. The obvious benefits of this are more people are more likely to see your website, click through to it, and hopefully go on to book your services or buy your products. Ideally you want your website content on the first page of Google… the second page (and onwards) is affectionately known as the graveyard!

With SEO, there are no guarantees, no matter who you work with. There are so many factors when it comes to getting top results in Google, and the algorithm is frequently changing. However, I will always do my very best for you based on all the things I’ve learned after 19 years of dancing with Google and having my content read by millions of readers every year. If I don’t believe I can improve your website in any way, I will let you know before we start working together.

SEO and content strategy is critical for success in every niche. So yes, it will work for any niche. I’m most experienced in and passionate about pregnancy to parenthood, health, and relationships. While I’m mainly focused on these areas, I’m more than happy to discuss requirements outside this niche to see if there’s a fit.

I’m based in Melbourne, Australia, and can work remotely with anyone around the world. I’ve worked with and trained writers and business owners around the globe – there’s nothing an efficient Zoom or video session can’t fix! No matter if you’re in Australia, the United States, the United Kingdom, Europe, Asia or somewhere else, I can help you. Content can be written in US or UK English.

Any other questions?

Let’s chat and see what I can do to help grow your business.